Everything I've learned about Lean UX: AMA with Jeff Gothelf

Jeff Gothelf changed the way we look at designing products and services six years ago with his book, Lean UX. But how have the ideas evolved since 2010? How does Lean UX relate to Agile UX?

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Jeff talks about what he’s learned as a practitioner, an author, and teacher of Lean UX.

What you’ll learn

Get ready as Jeff explains how Lean UX fits into an Agile schedule, how to perform research in a Lean UX environment, and how to sell Lean UX methodology inside your organization.

About the guest

Headshot of Jeff Gothelf

Jeff Gothelf

Author of Lean UX

Jeff is the author of Lean UX and the upcoming Sense and Respond, a speaker, and organizational designer. With nearly 20 years in digital products and services, Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Jeff is regularly keynoting conferences, teaching workshops and working directly with client leadership teams across North America, Europe & Asia.