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Customer empathy for every experience
Whether you're focused on UI, UX, CX, or something else altogether, check out these resources to learn more about keeping your customer at the center of the experiences you create.
UI vs. UX
Understand the differences between UI and UX and how human insight can help with both.
Designing for every experience
No matter how you define UX design, keeping your customer at the center is what experts agree matters most.
Testing CX
Customer-centricity is an ever-evolving goal. Learn why testing a holistic view of your experiences is the best way to ensure great CX.
Resources
Real human insight, delivered real fast
Watch real people engage with your products, apps, or services, and easily get a vivid, first-person understanding of any experience.