Conducting Competitive Research & Analysis:

Informing the Strategy of Your Digital Product

About this Resource

When building a digital product you need to learn as much as you can about your competition. You need to know what's out there, what's worked, and what hasn't. Thorough research can provide insights into current trends and reveal outdated examples of mental models. These insights will inform your work and help you build a better, more useful product.

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In this on-demand webinar, author and UX consultant Jaime Levy tells you how to:

  • Identify direct and indirect competitors

  • Capture as much relevant qualitative and quantitative data as possible

  • Convert the raw data into actionable items that will inform your UX

This on-demand webinar is for designers, product owners, marketers, and entrepreneurs who are building or improving digital products.

About the guest

Headshot of Jaime Levy

Jaime Levy

Author and UX Strategy Consultant, JLR Interactive

Jaime is author of the brand new O'Reilly book UX Strategy: How to Devise Innovative Digital Products that People Want.

For over 25 years she has been a pioneer in the creation of innovative digital products and services. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Jaime also teaches a graduate level course on UX design and strategy at the University of Southern California in the Viterbi School of Engineering.

Get her free UX Strategy Toolkit here.