UX in Action: Lyft

Featuring Frank Yoo, Head of UX and Product Design at Lyft

About this interview

Lyft has become a $2.5 billion rideshare company in less than 4 years and expects over 17 million rides per month in 2016. With millions of users to accommodate, how does Lyft tackle UX issues? How do they test things? What’s their design process like?

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Get ready as Frank Yoo, Head of UX & Product Design, gives us a behind-the-scenes look at the design process at Lyft! He showcases a recent UX challenge his team faced and shows exactly how they overcame the problem.

You'll learn:

  • How Lyft handles UX challenges

  • Lyft’s secret recipe for getting user feedback

  • A recent UX/design challenge at Lyft (and their solution!)

About the guest

Headshot of Frank Yoo

Frank Yoo

Head of UX and Product Design - Lyft

Frank is the Head of UX & Product Design at Lyft where he's focused on building experiences that connect people through transportation. His background is rooted in UX and product management, with prior roles leading design at LinkedIn and Yahoo!. He's a dad, a husband, and principle frisbee chucker for the family Boston Terrier, Arial.