UX in Action: HubSpot

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About this interview

Hubspot has revolutionized inbound marketing. They’ve rocketed from three customers to over 16,000 in the past 10 years. What UX and design challenges do they face today? How do they conduct UX research? What’s their design process like and how is their team structured?

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Tim Merrill, Director of Product Design at HubSpot, gives us a behind-the-scenes look at all things related to UX and design! He showcases a recent challenge his team faced and walks us through their solution.

You’ll learn:

  • How HubSpot handles UX challenges

  • How HubSpot conducts UX research and how they get feedback from their users

  • A recent UX design challenge at HubSpot (and their solution!)

About the guest

Headshot of Tim Merrill

Tim Merrill

Director of Product Design

Tim is dedicated to improving lives through user-centered design. From agencies to startups, he's had the fortune to work with Anthem, Humana, Bank of America, IBM/Lotus, LendingTree, Acquia and Kodak. He once had hobbies such as kayaking and photography, but as a father of four they’ve been replaced with Minecraft advisory services and princess dance parties..