Napster revolutionized the music industry 17 years ago and now offers a streaming service that includes over 34 million songs. How does user research factor into Napster’s uncommon success? And how does a Product Manager handle everything from conducting UX research to implementing the findings?
Suzanne Scharlock, Product Manager at Napster, gives us a behind-the-scenes look at how a PM handles UX and design issues. She talks through a project example to give you specific insights into her processes. Suzanne even answers over 20 questions from the audience at the end of her presentation!
Napster’s process for conducting user research that makes an impact
How Suzanne implements user research findings into the product
The keys for keeping other departments in the loop regarding your user research
About the guest
Product Manager at Napster
Suzanne Scharlock is a Product Manager at Napster where she is helping to create a new music streaming app. She uses a combination of in-person and remote user testing as well as online surveying to pre-validate user desire for features before development. Before Napster, she was a founding member of the startup Reveal, which was acquired by Rhapsody International in April of 2015 after reaching 1 million users in under 9 months.