When business is human, insights drive innovation
The 2020 CX Industry Report

There’s little debate that a customer-centered approach is the best way to meet consumer needs and deliver positive business outcomes. Yet, despite the clear importance and impact of great CX, there’s still work to be done when it comes to making business more human. 

In its seventh annual CX Industry Survey, UserTesting asked over 7,600 professionals how their organizations are meeting the challenges and opportunities in today’s customer-centered industry. 

Three key themes stood out this year:

  • Teams are ready and willing to drive CX
  • There's a will, now it's time to pave the way
  • Human insights will drive future innovation

Download When business is human, insights drive innovation to learn how the industry is evolving and how your organization may be impacted.


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