To stay ahead of the pack, brands often analyze the competition's strengths and weaknesses to devise winning strategies.

This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity. In this guidebook, you'll learn how to use the UserTesting platform to understand:

• How products and experiences compare
• How to generate ideas for new products or improvements to existing experiences
• Problems with current experiences that were previously unknown
• What's compelling about competitors across different dimensions