Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition's strengths and weaknesses to devise winning strategies.

This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity. In this guidebook, you'll learn how to use the UserTesting platform to understand:

How products and experiences compare
How to generate ideas for new products or improvements to existing experiences
Problems with current experiences that were previously unknown
What's compelling about competitors across different dimensions

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Competitive analysis with UserTesting

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