In today's crazy world, you need to be able to adapt in real-time to your prospects' and customers' ever-changing behaviors, preferences, and needs.

And you must go beyond data to truly understand what motivates your buyers: What prompts your prospects and customers to take action—and how do perceptions, expectations, and emotions play a role in their decision-making processes?

In other words, you need human insight if you want to drive growth and stay one step ahead of your competition.

Join us to learn:

  • Why human insight may be the missing link for your marketing programs
  • How customer feedback can help you make more confident decisions
  • The actual ROI of customer empathy
  • How to stop guessing and finally understand what your customers actually want


Michelle Huff
Chief Marketing Officer
UserTesting

Michelle Huff, CMO of UserTesting, has 20+ years' experience in gaining insights directly from customers and prospects at tech companies, including Salesforce and Oracle. At UserTesting, she drives go-to-market strategy, demand gen, and customer engagement.


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