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Managing Chaos:

Digital Governance by Design

When your company can fit around a single conference table, you can manage your digital presence informally. But as you grow (or maybe you were already big when all this digital stuff started), it's risky to let every digital stakeholder establish their own processes. This can cause a lot of re-work, and you risk losing brand credibility and alienating customers.

A well designed digital governance framework establishes accountability, roles, and decision-making authority for an organization's digital presence.

In this on-demand webinar, Lisa Welchman explains how establishing clear governance can inspire new levels of:

  • Creativity - use existing assets and content in new ways
  • Real collaboration - know who to go to and get answers from
  • Digital quality - preserve your brand & customer experience across all platforms
  • Online growth - spike efficiencies and productivity for all digital stakeholders

This on-demand webinar is for marketing, digital, and C-level managers looking to align their digital presence.

About the Speaker
Lisa Welchman
Author, President of Digital Governance Solutions at ActiveStandards

In a 20-year career, Lisa Welchman has paved the way in the discipline of digital governance, helping organizations stabilize their complex, multi-stakeholder digital operations. Lisa’s focus centers on understanding and interpreting how the advent and prolific growth of digital impacts organizations, as well as the maturation of digital as a distinct vocational discipline in the enterprise.

Her book, Managing Chaos: Digital Governance by Design was published in February 2015 by Rosenfeld Media. Follow Lisa on Twitter @lwelchman.

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