The fastest way to get feedback

Part 5: A/B Testing

Most people think of A/B testing as a method to statistically optimize conversion rates. Steve and Tomer will discuss how you can use A/B testing to improve your product by comparing it to itself over time, comparing it to the competition, or to help you make informed choices between different design options.


About the Speakers

Steve Krug
Author and Usability Consultant, Advanced Common Sense
Steve Krug (pronounced kroog) has been in the usability consulting "racket" for more than 25 years, long enough to meet tons of interesting people and do more than his share of presentations, keynotes, and workshops. But most people know him as the author of Don't Make Me Think: A Common Sense Approach to Web Usability and Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

Tomer Sharon
Sr. UX Researcher, Google and Author of Lean User Research and It's Our Research
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of Lean User Research for Product Development and It's Our Research: Getting stakeholder buy-in for user experience research projects. He founded and led The Israeli Chapter of the User Experience Professionals' Association and is a mentor at Google's LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research at Treehouse and General Assembly and holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter.
Sign Up to Watch
Part 5 Right Now
* Required
UserTesting: The fastest way to get feedback
©2015 UserTesting

With Steve Krug and Tomer Sharon