Making authentic connections with your customers matters now more than ever as everyone continues to understand and adapt to the "new normal" together.

Connecting business goals, customer insights and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy.

Join us with Customer Experience Consultant Lija Hogan of UserTesting for a detailed look at why customer empathy is critical to your success. In this webinar, you will learn:

  • How to use empathy as a differentiator
  • Strategies to incorporate empathy into your customer experience decisions
  • Ways to connect ROI to empathy through measurement


Lija Hogan
Customer Experience Consultant
UserTesting

Lija Hogan is the Customer Experience Consultant at UserTesting. She previously grew and led the UX research team at ForeSee, where she was able help customers leverage behavioral and attitudinal analytics alongside qualitative insights to help tell compelling stories about customer experiences across a wide variety of industries. She has been a passionate UX research educator for 7 years at the University of Michigan, because she loves introducing those new to the profession to our ever- evolving language and methods. She enjoys working from home, surrounded by library that is slowly taking over her house, a kitchen that supports her aspirationally semi-pro cooking obsession, and in her off time, ferrying her daughter to extracurriculars.


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