The pace of communications and change in how we do business has prompted many companies to try to move faster and smarter. Join Lija Hogan, Customer Experience Consultant, at UserTesting as she talks about strategies that you can use to inform the experiences, campaigns and assets you are creating as well as ways that you can create insights that drive empathy for creative decision-making. In this webinar you’ll:

  • Learn strategies for getting efficient feedback on copy, language, and messaging
  • Optimize your practice around connecting with your customers' moods, needs, and experiences as the business environment changes
  • Take away best practices on understanding how rich media such as video and audio is resonating


Lija Hogan
Customer Experience Consultant
UserTesting

Lija Hogan is the Customer Experience Consultant at UserTesting. She previously grew and led the UX research team at ForeSee, where she was able help customers leverage behavioral and attitudinal analytics alongside qualitative insights to help tell compelling stories about customer experiences across a wide variety of industries. She has been a passionate UX research educator for 7 years at the University of Michigan, because she loves introducing those new to the profession to our ever- evolving language and methods. She enjoys working from home, surrounded by library that is slowly taking over her house, a kitchen that supports her aspirationally semi-pro cooking obsession, and in her off time, ferrying her daughter to extracurriculars.


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