Making authentic connections with your customers matters now more than ever as everyone continues to understand and adapt to the "new normal" together. Connecting business goals, customer insights and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy.

Hear from customer experience consultant Lija Hogan of UserTesting for a detailed look and why customer empathy is critical to your success. You’ll find out:

  • How to use empathy as a differentiator
  • Strategies to incorporate empathy into your customer experience decisions
  • Ways to connect ROI to empathy through measurement


Lija Hogan
Customer Experience Consultant
UserTesting

Lija helps UserTesting customers understand the wide variety of topic areas they can cover using the platform. She is also a highly regarded UX research educator, teaching at the University of Michigan. She previously grew and led the UX research team at ForeSee.


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