Gathering great user feedback is the cornerstone for building a great product or service. But getting started on a new research project—even if you’ve conducted hundreds of studies before—can be complicated.
At UserTesting, we’ve conducted hundreds of thousands of tests, and we’ve (almost) seen it all. You can research just about anything. Seriously. The insights you gain from your research will help guide your strategy and the development of your product—with your users in mind.
In this eBook, you'll learn:
The various types of research methodologies
When to use them
How to organize and share your results
This eBook is for anyone who’s ready to get started testing, but would like a little guidance on how to approach a study, when to run it, and how to interpret the results.