Why are UK consumers increasingly choosing fintechs over traditional banks?

UserTesting’s Chief Insights Officer, Janelle Estes, and UK based Senior Solutions Consultant, Louis Granger, conducted a study with customers from five of the fastest growing UK fintechs— FNZ, Habito, Monzo, OakNorth, and TransferWise—to find out exactly why UK consumers are flocking to Fintechs.

You’ll learn:

  • The top 3 reasons consumers choose fintechs vs traditional banks
  • The best CX practices of UK fintechs to drive customer loyalty
  • How Fintechs are building digital products based around real human insight
Janelle Estes
Chief Insights Officer

Janelle is an expert research practitioner fascinated by human behavior and intrigued by data insight. She brings over 15 years’ experience conducting large-scale customer research initiatives for both B2C and B2B companies across a variety of industries to help them transform their customer, user, and brand experiences.
Louis Granger
Senior Solutions Consultant, EMEA

Louis Granger heads up the Solutions Consulting team in EMEA for UserTesting. Louis works with CX professionals across all verticals, helping them bring their Customer Experience initiatives to life through UserTesting.
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