UX research can uncover a variety of valuable insights that inform business and design decisions—and ultimately help you create a better experience for your users.
But how do you quantify user experience?
Benchmarking your UX enables you to validate your designs against business objectives, compare your product with your competitors’, and track those results over time.
Why UX benchmarking is so valuable
Practical applications of UX benchmarking
How to implement a competitive benchmarking strategy