Customer insights and product development process

About this Whitepaper

By now the importance of learning from customers is well established. Yet not every organization has incorporated gathering human insights into their regular development process.

Listening to customers provide valuable information, especially when it’s conducted on a regular basis. If you’d like to conduct more frequent research but aren’t sure how to justify it, you’ve come to the right place.

In this whitepaper, you’ll learn:

  • What continuous customer research looks like in practice
  • Who can conduct customer research within your organization
  • How continuous customer research benefits your team, your organization, and your customers

This whitepaper is for Product Managers, UX Directors, Marketing Managers, and anyone who needs help implementing a continuous customer research practice.


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