About this eBook
Why are consumers increasingly choosing fintechs over traditional banks? UserTesting conducted a study with customers from five of the fastest growing fintechs - Brex, Ally, SoFi, Kabbage and Robinhood - to find answers.
In this eBook you’ll learn what consumers like and dislike about doing business with these firms - and how to adapt your strategy to meet modern consumer preferences. The eBook includes:
- Top 3 reasons consumers choose fintechs vs traditional banks
- Video clips from real customers sharing their preferences
- Tips to evolve your CX to remain competitive