About this fintech research report
Why are consumers increasingly choosing fintechs over traditional banks? UserTesting conducted a study with customers from five of the fastest-growing fintechs—Brex, Ally, SoFi, Kabbage, and Robinhood—to find answers.
In this report, you’ll learn what consumers like and dislike about doing business with these firms and how to adapt your strategy to meet modern consumer preferences. The report includes:
- Top 3 reasons consumers choose fintechs vs. traditional banks
- Video clips from real customers sharing their preferences
- Tips to evolve your CX to remain competitive