About this ebook
Building customer-centric experiences is easier said than done. That’s why product teams must increase their exposure hours with customers—time spent seeing, hearing, and talking with them. After all, that’s the only way to take the best possible steps toward becoming a business focused on the customer’s experience (CX).
In this ebook, you'll learn how human insights and the design thinking framework can be applied at any stage of your development cycle to help you build better products and experiences for your customers.