About this guide

The Age of the Customer is here—gone are the days when customer research is limited to just a few individuals or departments. Today, CX belongs to everyone. That means that to compete in the evolving Experience Economy, companies need to empower everyone in their organization to better understand customers and scale their customer research efforts.  

In this guide, you’ll learn:

• Key steps to scaling customer research across your organization
• How to scale customer research across different teams, including Design, Research, Product, and Marketing
• The business benefits of scaling customer research