User Testing Email Marketing Campaigns

About this Checklist

User testing is one of the fastest and most reliable ways to understand how your marketing emails will resonate with customers. This checklist will help you effectively plan, conduct, and analyze remote user research studies for your marketing email campaigns.

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In this checklist, you'll find:

  • A series of steps to help you set up and organize your study

  • Actionable tips for testing your emails with users

  • Sample test objectives

This checklist is for email marketers, digital executives, and anyone who wants to collect fast customer insights on email campaigns.

About the guest

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Person McPerson

Chemist, Astronaut NASA

Anna Lee Fisher is an American chemist, emergency physician, and a NASA astronaut. The mother of two children, in 1984 she became the first mother in space. Fisher is the oldest active American astronaut. During her career at NASA, she has been involved with three major programs: the Space Shuttle, the International Space Station and the Orion project.