Everyone in your organization can benefit from connecting with your customers, regardless of their role. In this series, UserTesting will feature stories from customers who have effectively scaled human insight across their organization, helping them meet their target audience where they’re at and develop experiences that they’ll love, faster than ever before.
In the second installment of the series, we’ll sit down with the UX team at Starbucks, Karmin Mauritz, Sr. UX Researcher, Stephanie Connor, UX Research Manager, and Emmerline Wu, UX Researcher to learn how their team has scaled human insights to evolve its UX research practice.
In this webinar you’ll learn:
- How fast feedback helped prove the ROI of UX research
- Why it’s important to break down silos and make UX everyone’s responsibility
- How to evangelize the importance of human insight