About this guide

In this guide, we share our recommendations on how teams can best structure and scale customer research resources within their organization.

It includes tips by roles that executives, research experts (like power UX practitioners) as well as other teams throughout the organization can all leverage to ensure that every brand and product touchpoint is created and improved with customers in mind. 

In this guide, you'll learn:

• How to avoid research bottlenecks
• The benefits of allowing research to be done across teams
• Ways in which UX practitioners can empower other teammates across the organization to succeed