About this ebook
In this ebook, we share our recommendations on how teams can best structure and scale customer research resources within their organization.
It includes tips by roles that executives, research experts (like power UX practitioners) and research "newbies" can all leverage to ensure that every brand and product touchpoint is created and improved with customers in mind.
In this ebook you'll learn:
- How to avoid research bottlenecks
- The benefits of allowing research to be done across teams
- Ways in which UX practitioners can empower other "non-research" teammates to succeed