Streaming Media CX Index: May 2018

3 keys to dominating the next generation of SVOD experiences

With 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription video on-demand (SVOD) era puts customers in the driver’s seat, cementing the customer experience (CX) as the main differentiator on which all services must compete.

UserTesting ran a competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV, uncovering three keys to dominating the next generation of great streaming media experiences:

  • Create relevant recommendations
  • Deliver fast, friction-free viewing
  • Limited content is a major drawback in all services

Download The Streaming Media CX Index to find out how the industry is evolving and why SVOD customers keep coming back for more.


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