3 keys to dominating the next generation of SVOD experiencesWith 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription
UserTesting ran a competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV, uncovering three keys to dominating the next generation of great streaming media experiences:
- Create relevant recommendations
- Deliver fast, friction-free viewing
- Limited content is a major drawback in all services
Download The Streaming Media CX Index to find out how the industry is evolving and why SVOD customers keep coming back for more.