Understanding people - their needs, goals, preferences, and behaviors - has always been critical to ensuring that businesses create compelling customer experiences. Now, as we start to emerge from the COVID19 pandemic, creating a holistic picture that uses quantitative and qualitative data is even more critical.

Join UserTesting’s Customer Experience Consultant, Lija Hogan, as she discusses some of the trends and best practices we are seeing organizations use to build successful strategies that appeal to their customers.

Lija Hogan
Customer Experience Consultant
UserTesting

Lija Hogan is the customer experience consultant at UserTesting. She previously grew and led the UX research team at ForeSee. She has been a highly regarded UX research educator for seven years at the University of Michigan.
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