Join UX experts from some of Canada’s biggest brands for a virtual roundtable discussion about how Canadian companies are using emotional data to innovate and improve customer experience. Learn how understanding and measuring emotion can lead to increased loyalty for your organization.

Our panel includes Tiffany Kieboom, Research Lead at ATB Financial; Lexie Lawrence, UX Researcher at Westjet; and Stephen Seo, UX Designer at Mercatus, and will be moderated by UserTesting Solutions Consultant, Amanda Woods.

Tiffany Kieboom
Research Lead
ATB Financial

After studying Primatology as an undergrad, Tiffany started working at ATB Financial at one of the branches, and then found her niche with the Corporate Anthropology team. After over a decade of team name changes, they are currently called the Customer Intelligence team. She has had the privilege to lead a team of amazing researchers who use CX and UX methodologies to help our partners across the organization make good decisions and create better banking experiences for their Everyday Banking customers. 
Lexie Lawrence
User Experience Researcher
WestJet

Lexie Lawrence is one of the researchers on a small but mighty team at WestJet, one of Canada’s prominent airlines. With years of experience in research and design, she works with multiple teams to create data-driven and customer-centric work with guest empathy as a core value.
Stephen Seo
UX Designer
Mercatus

Stephen is a passionate UX designer and researcher, who found the world of design after studying business at the University of Toronto. For the past three years, he has been working at Mercatus - a company that is dedicated to making the digital grocery world more accessible through good design and user insights.

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