What you should know about your customer and the impact on consumer trends

In this webinar we’ll share key takeaways from research UserTesting has been conducting on the consumer impact of the current COVID-19 crisis, and how it’s changing customer behavior. UserTesting’s VP of Market Strategy, Michael Mace, will also show how, by using both qualitative and quantitative methods, we were able to quickly get deep insights into customer trends.

You’ll learn:

  • The impact of the virus on people’s lives and attitudes
  • What’s happening to their daily activities and purchasing patterns
  • What issues worry people most, and what frustrates them
  • What messages resonate best with consumers during the crisis, and how you can apply that to your company’s communication strategies

The webinar will help you understand how the marketplace is changing, and help your company connect with customers during the crisis.

Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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