Business disruptions caused by the pandemic will likely continue until there’s a vaccine. In the meantime, we wanted to uncover what practical steps companies can take to attract some customers back to stores and other locations outside the home. UserTesting’s latest pandemic tracking study, conducted in July, identified some important implications for businesses.

In this webinar, VP of Market Strategy, Michael Mace, will discuss the key research findings as well as how you can use user tests to gather strategic insights like this for your company.

You’ll learn:

  • How consumers evaluate the safety of public activities like shopping and travel. You’ll learn their candid fears about fifteen common activities (including buying groceries or flying on a plane), which ones they are most fearful about, and why, and the steps that companies can take to attract customers back even before the vaccine arrives.
  • Detailed real-world examples of the successes and failures of home delivery, plus the reasons why some people will use it more in the future, but many others won’t.
  • Employee discussions of the benefits and pitfalls of working from home, where they would prefer to work in the future, and why.
  • Details on the struggles that many parents are having with home education.


Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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