As marketers, we traditionally rely on data to guide our decisions. We run A/B tests. We use robust analytics tools. We find out where customers are converting, and where they’re not. We know exactly what our customers are doing.

But there’s one major problem: we don’t always understand why.

Join Lija Hogan, Customer Experience Consultant at UserTesting, to learn exactly how you can leverage UserTesting to collect fast feedback—allowing you to fine-tune your marketing campaigns based on a richer understanding of what people actually want and need.

In this webinar you’ll uncover:

  • Exactly how marketers are currently using UserTesting
  • Concrete examples of common approaches to testing marketing concepts, campaigns, and collateral
  • Strategies for testing marketing content and concepts
Lija Hogan
Customer Experience Consultant
UserTesting

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