UserTesting’s Chief Insights Officer, Janelle Estes, and Senior Solutions Consultant, Landon Barnes provide insights on how to build marketing campaigns that break through the clutter, drive action, and resonate with customers that are constantly bombarded with references to the pandemic.

Findings and recommendations are based on a study of over 300 consumers, who were asked to react to current campaigns across a variety of industries, including financial services, consumer goods, automotive, pharmaceutical, and retail.

Janelle Estes
Chief Insights Officer

Janelle is an expert research practitioner fascinated by human behavior and intrigued by data insight. She brings over 15 years’ experience conducting large-scale customer research initiatives for both B2C and B2B companies across a variety of industries to help them transform their customer, user, and brand experiences.
Landon Barnes
Senior Solutions Consultant

Landon is a Senior Solutions Consultant for UserTesting. Prior to UserTesting, he worked on the Customer Experience Solutions team at Forrester Research where he consulted for organizations on CX best practices and strategies.
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