Join our guest speaker, Chief Strategy Officer at Liquid Agency, Dennis Hahn, and UserTesting’s CMO, Michelle Huff, for an informal, virtual sit down conversation to discuss marketing with empathy.

Discover new methods for concept and campaign message testing–going beyond the traditional focus group and survey to tap into the real human perspective through vox pop video, remote live conversations, and think-aloud Q&A. They will also share some example responses of recent message tests so you can see the power of emotional data in marketing, first-hand.

Michelle and Dennis bring 40 years of combined marketing leadership, each with their own unique perspectives to share across in-house and agency experience. Both Michelle and Dennis will be answering questions live post fireside chat, so grab your laptop, pull up a chair, and join us on September 10th at 11 am PT for what's going to be a spritely marketing discussion–and we'd love to have your participation!

Dennis Hahn
Chief Strategy Officer
Liquid Agency

Dennis leads teams of strategists across Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include GE, John Deere, Microsoft, Nasdaq, Nordstrom, PayPal, Silicon Valley Bank and Walmart.
Michelle Huff
Chief Marketing Officer
UserTesting

Michelle Huff brings over 20 years of experience leading marketing and go-to-market strategies at high tech companies, such as Act-On Software, Salesforce, and Oracle. Gaining insights directly from customers and prospects has always been essential in her past roles—from leading product marketing and management teams to launching websites and marketing campaigns. At UserTesting, she’s responsible for driving our go-to-market strategy, product roadmap, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.
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