Does doubt ever creep into your design process? It’s totally normal to question what you’re doing and wonder if you’re still moving in the right direction. Even teams without research designers need help with designs. Often, it’s up to marketers, product managers, or professionals with little to no experience to make on-the-fly design decisions to move projects forward. Sometimes getting an outside opinion is exactly what you need to stop doubt dead in its tracks, or realize it’s time to switch directions.

In this quick webinar, Maura Hoven, Director, Product Design at UserTesting, shares moments during her career when unexpected customer feedback blew her mind, provoking a 180° turn on a project. She’ll go into detail about 3 moments when design research (regardless of who’s conducting it) will help to:

  1. Build your case for a new project and garner buy-in
  2. Grow confidence amongst your team
  3. Persuade others to option A or B

If you can’t make it, but would like to get a recorded copy of the webinar, register now!

Maura Hoven
Director, Product Design
UserTesting

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