In episode 5 of Part Two of The Espresso Webinar Series, our Director of EMEA Marketing, Amy Kelly, welcomes Michelle Bejian Lotia, Head of User Research at Trainline.

During this episode, we discuss, how to ensure local relevance and culture empathy when conducting research across multiple European markets. We also dive into the balance of planning between short term and long term needs, as well as how to engage senior stakeholders in research.

Michelle Bejian Lotia
Head of User Research
Trainline

Michelle Lotia leads the product and consumer research team at Trainline based in London, the one-stop-shop that brings together train routes, fares and journey times across the UK and Europe. Over the last 20 years she’s led UX design and research initiatives in multiple countries, both in-house and agency, and brought many products to market in e-commerce, learning management, collaboration, and travel. Michelle thrives on the challenges of running lean, collaborative user research across countries.
Michael Mace
VP, Market Strategy
Trainline

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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