Every product team wants to create things that they’re users love. Starting out with a strong product vision can make or break a team’s effort. After all, a compelling vision sets the stage and provides guardrails for a project. It helps your team understand the problem they’re solving, who they’re solving the problem for, and why. Without a meaningful vision, teams can end up with a disjointed solution that simply misses the mark.

Typically, product managers struggle with their product vision in 3 ways:

  • They don’t understand what the problem is vs. what the problem isn’t
  • The company is missing a strong overall vision
  • They receive consistent customer feedback that doesn’t align with the vision

Join Christian Bonilla, VP of Product at UserTesting, and Annie Dunham, VP of Product at ProductPlan, as they reveal tips for taking ownership of the product vision and creating something to guide your team in the right direction. Plus, they’ll discuss how a strong product vision informs your strategy and roadmap.

They’ll tackle common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.

In this webinar, you’ll learn:

  • Steps to creating a product vision that leads to better outcomes
  • How to surface feedback misalignment and recognize when it’s time to pivot
  • How to position your vision as an umbrella for the product strategy

Can’t make it to the webinar? Sign up anyways and we’ll send you a recording.


Your privacy is important to us. As this is a joint webinar presented by ProductPlan and UserTesting, both parties (including affiliated companies) will have access to your registration information provided on this page. By providing this registration information, you agree to ProductPlan and UserTesting using that information to contact you to provide information and marketing content about our products and services, including but not limited to, best practices, product feedback and research, product updates, event information, data stores, quizzes, and monthly newsletters. For more information on how personal data is handled by ProductPlan and UserTesting, please see their respective Privacy Policies (https://www.usertesting.com/privacy-policy and https://www.productplan.com/privacy-policy/). If you have questions about either party's use of the registration information, please engage the relevant party directly.

Christian Bonilla
VP of Product Management
UserTesting

Annie Dunham
VP of Product Management
ProductPlan

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