What you should know about current consumer attitudes

In this webinar we’ll share key takeaways from a second round of research UserTesting has conducted on the consumer reactions to COVID-19 messaging from advertising. UserTesting’s VP of Market Strategy, Michael Mace, will discuss what the June research revealed, and how it compares to what we saw from the consumer research he conducted in April.

You’ll learn:

  • What messages are resonating best with consumers at this point in the crisis
  • How that’s changing over time
  • How you can apply these findings and trends to your company’s communication strategies

The webinar will help you understand how the marketplace is changing, and help your company connect with customers during the crisis.

Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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