Once upon a time, new business models were considered the domain of startups. No longer. Digital disruption and shrinking business model lifespans mean incumbents can—and must—constantly reinvent their business model.

This makes the art and science of business model innovation more relevant than ever.

Watch Mark Johnson, co-founder of strategic innovation consultancy Innosight, as he led a live, interactive HBR webinar and explored how organizations in any industry can build a repeatable business model. He shows how to develop the capability of relentlessly focusing on unmet customer needs, keeping the influence of the core model in check to give new models a chance, and responding quickly to market shifts and platforms.

Johnson also discussed:

  • How to determine if and when your organization needs a new business model.
  • A structured, repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it.
  • And perhaps most importantly – how to build in the likelihood of failure—and perform quick experiments in the market to refine the model.

Business model innovation has the power to transform companies and reshape industries. Mark Johnson showed how to make business model innovation a predictable discipline inside your organization.

Watch this webinar to learn how to reinvent your business model and unlock transformational growth.

Mark Johnson

Shiv Singh
SVP & GM Brand Expedia

Norman Guadagno
Chief Marketing Officer

Katie Wagner
VP Employee Experience
Liquid Agency

Watch Now