In this webinar, UserTesting’s Content Strategist for Customer Education, Steve Fleming-Prot, will provide strategies and tips for building a program to educate team members about user research.

Without customer insights, it is impossible to be customer-centric. Everyone in your organization is responsible for ensuring your customers have a great experience. Therefore, it is critical to increase your organizational ability to collect insights from those customers and improve the overall customer experience. It starts with building a broader awareness of the value of customer insights. It also means ensuring many people—researchers, designers, product managers, and others—have the knowledge and skills to collect that data.

This webinar will walk you through planning for and structuring that training, so that you can scale your ability to collect insights.

You’ll learn:

  • Educational concepts to help you plan your training
  • Steps and considerations for planning the training you need to deliver
  • A case study about how UserTesting built the Learning Navigator
  • Information about the educational resources that come with your UserTesting license
Steve Fleming-Prot
Content Strategist, Customer Education
UserTesting

Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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