The pandemic has had a huge, and varied, impact on UX teams. The UX teams doing the best have tied their work to the company’s most important business goals, and have strongly communicated their value to the company as a whole.
In this webinar, we’ll describe the best practices of these UX powerhouse teams: How they work, how they prioritize, and how they relate to the rest of the company. We’ll include practical advice on what works, and candid thoughts on where many UX teams go wrong.
Our guest, Maggie Young, is a longtime customer experience executive with roots back to the early days of the Internet. Maggie was VP of Insights for Digital Customer Experience at Citi, Head of UX Research at Zappos, and SVP of Customer Experience at UserTesting. She currently consults on CX issues and will share what works and doesn’t work across a wide range of industries and company sizes. She’ll be joined by Michael Mace, UserTesting’s VP of Market Strategy.
Topics will include:
- How to understand needs, rather than taking orders
- How to make research relevant to the business
- How to use test clips to build teamwork
- Pairing up with other parts of the company
This free, one-hour webinar will include personal examples and case studies.


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