About this On-Demand Webinar
In this webinar, Sherlyn Soo, Lead UX and Jessica Munoz-Miller, Sr. UX Researcher cover how UX has evolved at Nordstrom Rack | Hautelook (NRHL) from infancy to its current state, including the journey of proving the business case for a UX team and research resources. Sherlyn and Jessica will discuss how simple UX research tools and strategies have driven cultural change within the organization of NHRL and improved digital products and experiences for customers across channels.
- Challenges of building a user-centric culture
- How NRHL leverages UserTesting and other research tools to drive ROI
- How to make the voice of the customer a priority when faced with limited resources