3 Digital Transformation Strategies Driving CX
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About this On-Demand Webinar

In this Webinar, John Consigli, Director of Customer Experience at Prudential, and UserTesting's Director of Strategic Research Services Lija Hogan will discuss three digital transformation strategies that Prudential is using to drive improvements to its customer experience. Discover why the team chose these techniques and learn about the adaptations they made to unlock the unique value of each of them.

The strategies they have adopted include: Vijay Govindarajan's 3-box model, Google's Design Sprint framework and Eric Gothelf's Lean UX framework.

You'll learn:

  • How the 3 box model can be used to drive prioritization
  • What you can do to scale the GV Design Sprint when you don't have 5 days
  • Approaches to syncing research with Agile sprint cycles

Your panelists for this webinar are...

John Consigli
Director of Customer Experience
Prudential
Lija Hogan
Director of Strategic Research Services
UserTesting

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On-Demand Webinar

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