About this webinar:
Time and time again Apple creates cutting edge, innovative, and impactful advertising campaigns. Their latest campaign featuring the iPhone is no different, except that they've pinpointed a specific target audience to go after: Gen Z and younger.
At UserTesting, we wanted to measure the impact that these Apple iPhone ads have on consumer sentiment and preference for different age groups: specifically, Gen Z vs. Baby Boomers.
Watch our webinar with guest speaker and Gen Z expert, Tiffany Zhong, Founder and CEO of Zebra Intelligence along with our very own, Lija Hogan, Director of Strategic Research Services to learn "what's with Apple's latest iPhone ads"?