About this webinar:
Did you know that you can learn a lot about your customers and their experience with just a few quick and easy questions? Ann Morey, a longtime researcher and expert user of the UserTesting platform will be joining us to teach you how to conduct mini behavioral interviews to ask all your nagging questions like, “Why do people start using our product?” or, “What do our competitors do for their customers?” and, “Is this problem we’re trying to solve really a pain point?”
These speedy interviews can be conducted using moderated or unmoderated studies, require very little preparation, prototypes, or working digital experiences. Stop guessing and make better decisions today by using this simple method for getting quick answers to fundamental questions.
You will learn:
- How to write screener questions to recruit the most suitable participants
- What types of questions to ask your users, and when?
- How to write questions that prompt helpful responses from participants
- How to quickly analyze and share your findings