The Streaming Media CX Index: What customers expect from SVOD experiences
June 26th, 2018
Tuesday
11:00 AM to Noon
Pacific Time
Free

With 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription video on-demand (SVOD) era puts customers in the driver’s seat, cementing the customer experience (CX) as the main differentiator on which all services must compete.

In this webinar, Steve Ricken, Ph.D, UX researcher at UserTesting and UserTesting’s VP Product Marketing, Michael Mace will present the findings from UserTesting’s competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV, uncovering three keys to dominating the next generation of great streaming media experiences.

In this webinar, you’ll learn:

  • How the 5 SVOD companies measure against each other
  • Which features create frictionless viewing
  • How a variety of content can be a key differentiator
  • How relevant content recommendations keep customers coming back

Your panelists for this webinar are...

Steve Ricken
Ph.D. UX Researcher
UserTesting
Michael Mace
VP, Product Marketing
UserTesting

A location map when required...

SPUR
2nd Floor, 654 Mission Street San Francisco, CA 94105
(between 2nd and 3rd Streets)

Register for this webinar

or call us at 888-887-1882
(Monday-Friday, 8:30am-9pm ET)