With 22 million people in the U.S. “cutting the cord,” traditional one-size-fits-all approaches to media and entertainment must change rapidly to meet and exceed the evolving expectations of savvy consumers. The subscription video on-demand (SVOD) era puts customers in the driver’s seat, cementing the customer experience (CX) as the main differentiator on which all services must compete.
In this webinar, Steve Ricken, Ph.D, UX researcher at UserTesting and UserTesting’s VP Product Marketing, Michael Mace will present the findings from UserTesting’s competitive benchmarking study of the top five SVOD apps: Netflix, HBO Now, Amazon Prime, Hulu, and YouTube TV, uncovering three keys to dominating the next generation of great streaming media experiences.
You'll learn how marketing teams:
- How the 5 SVOD companies measure against each other
- Which features create frictionless viewing
- How a variety of content can be a key differentiator
- How relevant content recommendations keep customers coming back