Modernize Your Customer Research
(a Forrester report)
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Research is critical to creating a great customer experience — all CX pros know this — but many people believe research is too tedious and time-consuming so they skip it. In “Modernize Your Customer Research,” Forrester analyst Kelly Price de-bunks this popular belief and shares success stories and best practices for running effective research initiatives.  

In this report, you will learn: 

  • The latest technologies and techniques for faster, better customer-centric decision making
  • How CX pros can achieve in-depth customer understanding in a way that won’t slow them down
  • Ways to increase capacity in setting up and conducting qualitative interviews
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