Research is critical to creating a great customer experience — all CX pros know this — but many people believe research is too tedious and time-consuming so they skip it. In “Modernize Your Customer Research,” Forrester analyst Kelly Price de-bunks this popular belief and shares success stories and best practices for running effective research initiatives.
In this report, you will learn:
- The latest technologies and techniques for faster, better customer-centric decision making
- How CX pros can achieve in-depth customer understanding in a way that won’t slow them down
- Ways to increase capacity in setting up and conducting qualitative interviews