Zillow case study

Zillow improves user engagement and increases conversions by 8% with UserTesting

To ensure that their users were able to find their dream home quickly and easily, the Zillow User Experience team focused on a constant flow of product improvements and new features. While this work was extremely important, the team was spending a significant amount of time recruiting and administering usability tests.

By switching to UserTesting, Zillow was able to free up valuable time to work on additional business-critical projects while gaining the insights their team relied on to create an engaging user experience.

Read the full case study to find out how Zillow uncovered insights through UserTesting that led to an 8% increase in conversions.

case study cover

  • How to be an effective communicator

  • How to remain calm around difficult personality types

  • Techniques to ensure a successful launch

About the guest

Headshot of Person McPerson

Person McPerson

Chemist, Astronaut NASA

Anna Lee Fisher is an American chemist, emergency physician, and a NASA astronaut. The mother of two children, in 1984 she became the first mother in space. Fisher is the oldest active American astronaut. During her career at NASA, she has been involved with three major programs: the Space Shuttle, the International Space Station and the Orion project.