Earning customer loyalty in today’s world is dependent upon seamlessly connecting a brand with its customers at every touchpoint—this is the Experience Economy.

In this sixth annual survey, we asked professionals how their organizations are adapting to meet the ever-changing needs of sophisticated consumers in an increasingly digital landscape.

Three key themes stood out this year:

  • Digital Transformations are off to a slow start
  • CX trends don’t reflect current customer needs
  • Scaling customer research is more important than ever

Download The rise of the Experience Economy to learn how the industry is evolving, and how your organization may be impacted.


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